Joanne Protheroe
Professor MB ChB, MRes, PhD, FR
Lead for Research

Jo has been a practising General Practitioner for over 20 years and has worked in various academic and research capacities, before being appointed as Professor of General Practice in Keele Medical School in 2017. She leads the Academic Primary Care team, is Director of Undergraduate General Practice and is the Director of Integrated Clinical Academic training for Keele. She continues to practise as a GP in an inner-city practice, a role which fuels her interest in health literacy and patient participation in their health, especially those in disadvantaged groups.

Jo was a founding member of HLUK, Chair from 2014 – 2021 and is an Honorary Health Literacy Clinical Advisor to NHS England. She is a national expert in the field of Health Literacy, a member of the Scientific Committees of Health Literacy conferences in the US and Europe and sits on Editorial boards of national and international Journals. She was awarded the Royal College of General Practice John Fry Award for promoting the discipline of general practice through research and publishing in 2018.